Push-It Broom

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Push-It Broom Range

Client: Browns Brushware Ltd.

Browns Brushware needed new product designs in order to retain market access to big shed retail space.  Their faith in choosing myself as a relatively unknown freelance industrial designer paid off, as the Push-It range has now been in continuous production since 1997 and has helped the client retain and grow market share against strong Asian competition.

The Push-It Brooom was selected by Caltex in 2006

 

Push – It Broom selected by Caltex

Nine years after it’s introduction, the Push-It broom was selected by Caltex to use as a prop in a global campaign for Techron fuel additives and oil products.

Caltex Singapore undertook an extensive international search for brooms and actually undertook broom auditions before making their choice.  The Push-It broom was chosen as the best design to align with the clean high-tech performance positioning of the Techron brand.

Role: Industrial design.

Tasks:  Concept design, foam model making, tool maker liaison.

 

 

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