Push-It Broom Range
Client: Browns Brushware Ltd.
Browns Brushware needed new product designs in order to retain market access to big shed retail space. Their faith in choosing myself as a relatively unknown freelance industrial designer paid off, as the Push-It range has now been in continuous production since 1997 and has helped the client retain and grow market share against strong Asian competition.
The Push-It Brooom was selected by Caltex in 2006
Push – It Broom selected by Caltex
Nine years after it’s introduction, the Push-It broom was selected by Caltex to use as a prop in a global campaign for Techron fuel additives and oil products.
Caltex Singapore undertook an extensive international search for brooms and actually undertook broom auditions before making their choice. The Push-It broom was chosen as the best design to align with the clean high-tech performance positioning of the Techron brand.
Role: Industrial design.
Tasks: Concept design, foam model making, tool maker liaison.
